USE CASE / CRYPTO
Crypto sits under a permanent fraud cloud in email filtering — built by years of scam token blasts and phishing. If you run a lawful project, exchange, or web3 product, your mail needs dedicated reputation that isn’t guilty by association.
01 / THE PROBLEM
Email filters have absorbed years of crypto abuse: fake token giveaways, wallet-drainer phishing, pump-and-dump blasts, and impersonation of real exchanges. As a result, crypto and web3 language triggers heightened scrutiny, and any hint of urgency or financial upside pattern-matches to scam campaigns Gmail has seen a million times.
Mainstream ESPs ban or heavily restrict crypto — ICO and token marketing are prohibited on most platforms — partly over fraud risk and partly over securities and regulatory exposure they don’t want to underwrite. Legitimate exchanges, wallets, and web3 apps end up with the same rejection as the scams they’re trying to distinguish themselves from.
Dedicated, warmed infrastructure with strong authentication lets a legitimate project build its own reputation and clearly separate itself from the noise — routed to Gmail, monitored daily, with phishing-grade authentication so recipients (and filters) can trust the sender.
02 / THE GAP
03 / THE STACK
The same dedicated, managed infrastructure across every account. The vertical changes what we watch for; it does not change the guarantees.
Customer traffic is routed exclusively to @gmail.com and enforced at the mail server, so your reputation is built where your list actually is.
One dedicated IPv4 paired with one dedicated sending domain per slot, provisioned to your account and never shared with another tenant.
50,000 to 100,000 content-matched warmup messages per domain per day through Google-operated infrastructure, continuously managed.
Every sending domain synced daily to Google Postmaster Tools; domain and IP reputation, spam rate, and authentication tracked and remediated.
RFC 8058 one-click unsubscribe on every send, with bounces and complaints propagated to a per-customer suppression list automatically.
SMTP responses, deferrals, and complaint trends drive automatic throttling and human triage before a reputation problem becomes an outage.
04 / COMPLIANCE
Crypto marketing runs straight into securities law. Depending on structure, a token can be an investment contract under the Howey test, and promoting an unregistered securities offering — or making misleading claims about returns — carries real regulatory exposure. We accept digital-asset marketing for lawful, non-security tokens and registered offerings; unregistered securities offerings and market-manipulation content are categorical refusals in our AUP.
You own your project’s legal characterization and disclosures; we require documented consent, enforce suppression and one-click unsubscribe, and treat wallet-drainer phishing, impersonation, and fake-giveaway content as immediate-termination abuse. The point is to make legitimate web3 marketing deliverable and clearly distinguishable from the fraud that poisoned the category.
05 / FAQ
We accept lawful digital-asset marketing for non-security tokens and registered offerings. Whether a token is a security depends on its structure under the Howey test; promoting an unregistered securities offering is a categorical refusal under our AUP. If your offering is registered or your token is genuinely non-security, the infrastructure is built for you.
Because filters have been trained on years of crypto fraud — fake giveaways, drainer phishing, pump-and-dump blasts — so the category starts under suspicion. The fix is dedicated reputation plus phishing-grade authentication (SPF, DKIM, DMARC) that lets a legitimate sender visibly separate itself from the scams.
Yes — transactional and marketing mail to consented users of a lawful exchange, wallet, or web3 product is a core use case. Strong authentication matters even more here because impersonation of exchanges is common; we provision authentication so your users and Gmail can trust that mail from your domain is really you.
Dedicated IP and domain mean your reputation is yours alone — no shared pool with anonymous senders. Combined with enforced DMARC and daily Postmaster monitoring, a legitimate project builds a clean, ownable reputation instead of inheriting the category’s baggage. Fraud and impersonation content is terminated immediately.
Unregistered securities offerings, wallet-drainer phishing, impersonation of real projects or exchanges, fake giveaways, and market-manipulation (pump-and-dump) content — all categorical refusals in our AUP. Lawful marketing of non-security tokens, registered offerings, and legitimate web3 products is welcome.
06 / RELATED